people

The Best Way to Strengthen Your Online Business Presence

The number one way to increase your online business presence is to leverage the power of people. Your business doesn’t make money without people. People are at the core of your business structure, and most companies after a while forget this very important aspect of business. That is if they even knew it to begin with. If you’re just starting out or you’re looking to strengthen your online presence, then do it with the help of people.

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5 Proven Ways to Increase Web & Social Media Engagement

5 Proven Ways to Increase Web & Social Media Engagement

There are many ways to improve engagement on your web and social media sites, but here are 5 proven ways to increase user engagement and help you leverage better results.

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Miami, The Next Tech Hub

Miami, The Next Tech Hub

There are many emerging cities in the US encouraging and strengthening the cultivation of a healthy tech-startup community. The reason for this is because by stimulating an environment that promotes tech entrepreneurs and professionals to flourish, we in turn produce economic growth and raise the standards of living within these cities. The more innovative companies and professionals that choose your city to establish themselves, or move to your city in the interests of leveraging better resources, the more prosperous the city naturally becomes.

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The 6 Basic Key Triggers of Social Influence

The 6 Basic Key Triggers of Social Influence

There are 6 main key triggers which we commonly come across in our landscape of daily interactions that can greatly influence us. These are Liking, Social Proof, Commitment, Scarcity, Authority, and Reciprocation.

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Know Your Strengths, Hire Your Weaknesses

Know Your Strengths, Hire Your Weaknesses

As a business owner, head of a department, or anyone that wants to truly succeed in business, you must have a humble yet realistically sharp sense of yourself and your abilities. There are crucial advantages for understanding your strengths and your weaknesses.

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Social Media for Business

Should you use Social Media for your Business, and Why?

Should you use Social Media for your business, and why? It’s interesting how many startups and businesses that are new to social media ask this question, and it’s not because they are against it, but simply because they want to better understand why they are really employing it and if in fact it’s worth their time and money.

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The Nature of Great Business

The Nature of Great Business Relationships

The best way to do business is by having a strong sense of set principles. Loyalty, transparency, and respect should be the cornerstones of any truly successful and prosperous business relationship. And it should be a two way road. Give respect, but demand respect in return, be loyal but expect them to also be loyal, be transparent and honest but expect it in return.

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What is User Experience (UX) and the Key Benefits

What is User Experience (UX), and the Key Benefits of its Application?

User experience is about carefully crafting the user’s perception. It’s about developing and providing an experience which identifies with your users and not only guides them through an interaction created for them, but anticipates their actions and understands their core motives, desires, and expectations to ultimately produce an experience that resonates with them and encourages engagement.

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The 3 Golden Rules When Working with an Established Brand

The 3 Golden Rules When Working with an Established Brand

When working with an established or pre-existing brand there are rules of engagement which should guide how you should conduct your work and define your involvement. I’ve come to know them intimately and call them the 3 Golden Rules. It is very important to maintain a brand’s presence in a consistent and positive manner. You have to come to the understanding, as I did, that brands have already developed certain characteristics in regards to consumer-facing relations which it has established either naturally through the course of its life or via strategic foresight and implementation.

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Brainstorming Guide - Elegant Equations

The Essential Guide to Weathering Brainstorms

Brainstorming is a tool to bring about solutions that are tightly correlated with fixing an issue or enhancing the strength of a solution. I have had many first hand accounts of seeing many businesses having the wrong notion of what it is to have a brainstorming session, how to apply it and even when it is actually necessary. Misconceptions and misinterpretations are actually quite common in the industry and can harm your business by wasting time or even straying your overall objective off course.

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Psychology of Color (Intro)

The Psychology of Color – Red, Blue, & Yellow

Color is one of the most quintessential components of our senses and is a natural evolutionary trait that we have developed in order to understand our environment. Not only does it help us visually perceive aspects of our environment which would go unnoticed if it where simply in black and white, but also assists us in a more in depth manner. Colors convey emotions and even trigger psychological states, such as awareness, alertness, calmness, agression, and so on.

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Business Partnerships - Elegant Equations

Should You Have a Business Partner?

Well, that all depends on your circumstances. Why are you interested in entering into a partnership? Is the idea motivated by added opportunity to your business endeavor, is it financial backing, or is it real mutual passion?

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Making Better Decisions -Elegant Equations

Making Better Decisions, Not a Skill for the Weak Hearted

Being decisive and understanding how to make better decisions is seen as a very attractive characteristic within our society, because it reflects leadership and wisdom. Not only is it beneficial to be seen in such a light by your peers, but it is rudimentarily very beneficial to your success.

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