When working with an established or pre-existing brand there are rules of engagement which should dictate how you should conduct your work and define your involvement. It is very important to maintain a brand’s presence in a consistent and positive manner. You have to come to the understanding, as I did, that brands have already developed certain characteristics in regards to consumer-facing relations which it has established either naturally through the course of its life or via strategic foresight and implementation.
Brainstorming is a tool to bring about solutions that are tightly correlated with fixing an issue or enhancing the strength of a solution. I have had many first hand accounts of seeing many businesses having the wrong notion of what it is to have a brainstorming session, how to apply it and even when it is actually necessary. Misconceptions and misinterpretations are actually quite common in the industry and can harm your business by wasting time or even straying your overall objective off course.
Color is one of the most quintessential components of our senses and is a natural evolutionary trait that we have developed in order to understand our environment. Not only does it help us visually perceive aspects of our environment which would go unnoticed if it where simply in black and white, but also assists us in a more in depth manner. Colors convey emotions and even trigger psychological states, such as awareness, alertness, calmness, agression, and so on.
Being decisive and understanding how to make better decisions is seen as a very attractive characteristic within our society, because it reflects leadership and wisdom. Not only is it beneficial to be seen in such a light by your peers, but it is rudimentarily very beneficial to your success.